EXCALIBUR CRUX · THE SPOKEN FRAME

Storytelling

A story is the fastest way to change what a room believes.

Tap the speaker to hear the score

Storytelling Is Not a Soft Skill — page 1 of 20 — Storytelling Is Not a Soft Skill

Leaders can set the tone, adjust the team-climate, reframe the mindset of the team. Achilles reframes the perilous beachhead as a source of immortality, and his men, Myrmidons as Lions.

The Silence Before the Word — The Silence Before the Word
The ships are beached, the men are waiting — leadership begins in the pause before the speech.

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What really makes a good story — trust, familiarity, agency, simplicity, immersion, relatability and drama — “Brand is the story. Design is the storytelling.”

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